prague city tourism

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Prague City Tourism prepares a new exhibition in the Old Town Hall’s underground spaces featuring the innovative Guide 2.0 concept

3 March 2026, Prague – Prague continues to pave the way for the reconstruction of the spaces beneath the Old Town Hall. In parallel, Prague City Tourism is developing an extensive new exhibition, Guardians of Prague, built around the innovative Guide 2.0 concept, which will form part of the newly revitalised premises. The modern exhibition will feature visual projections and video mapping, transforming a traditional tour into a dynamic experience in which the guide acts as an active narrator, enriching the interpretation with a carefully designed audiovisual layer. Visitors will be able to explore the reconstructed underground spaces and the new exhibition in approximately two years’ time.

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Spiritual Prague: Prague City Tourism launches special website about the city’s Christian, Jewish and mystical legacy

18 February 2026, Prague – Prague City Tourism presents a new Spiritual Prague landing page on the prague.eu website, presenting Prague as a city of spiritual stories, living traditions and places with an extraordinary atmosphere. This step is part of a long-term strategy to support so-called slow tourism, which aims to strengthen visitors’ relationship to a destination and to support a more sustainable form of tourism. In addition, this travel format will relieve the exposed conservation area and direct the interest of tourists towards less visited parts of the metropolis. Spiritual Prague is available at prague.eu/prahaduchovni.

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More effective tourism management in Prague and the Czech Republic: Prague City Tourism and CzechTourism are betting on advanced data usage

12 February 2026, Prague – Prague City Tourism and the Czech Tourism Agency – CzechTourism jointly awarded a tender for the supply of analytical data to Mastercard. The aim of the public tender is to ensure more strategic management of tourism in Prague and throughout the Czech Republic. The data will serve as a tool for more accurate monitoring of visitor trends in real time, more effective regulation of tourist flows, better planning of destination development, and better quality prediction of future tourism developments in individual regions.

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