prague city tourism

we take loving care of prague’s towers and sustainable tourism

news and updates

Pink socks for a good cause: this year, Prague City Tourism supports breast cancer prevention in the deaf community

30 September 2026, Prague – October is traditionally dedicated to breast cancer prevention, and Prague City Tourism is once again taking part in the pink initiative in partnership with the Alliance of Women with Breast Cancer. This year, its support is linked to a limited edition of pink socks featuring a breast motif from Czech brand Ferdinand. By buying a pair, people will contribute to the Healthy Breasts for Deaf People project, which helps make information about prevention accessible in Czech Sign Language.

more information

Infant Jesus of Prague heads to Ireland. New robes tell the story of Prague and Czech identity

Prague, 31 August 2026 – A blessed replica of the Infant Jesus of Prague will be presented to the Diocese of Kerry in Ireland. The project was developed in cooperation with the Embassy of the Czech Republic in Ireland and forms part of the programme for Ireland’s Presidency of the Council of the European Union. As part of the programme, County Kerry has been paired with the Czech Republic as a partner region for showcasing Czech culture, traditions, and contemporary creativity. Czech creators have come up with a unique artistic design as a symbol of friendship between Prague and Ireland.

more information

Prague welcomed 3.8 million visitors in the first half of the year. Tourists spent more and increasingly came for culture

Prague, 7 August 2026 – Prague welcomed 3,830,576 tourists in the first half of the year, approximately 1% more than in the same period last year, according to figures from the Czech Statistical Office. Alongside rising visitor numbers, the profile of international visitors has also been steadily changing. Mastercard data shows that they are spending more in the capital and increasingly coming for cultural experiences. Prague’s hotels also reflect growing interest in premium services: in June, occupancy was higher than at hotels in the centres of Vienna, Budapest, and Rome.

more information