prague city tourism

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Prague City Tourism to present Prague this year as a city of literary stories

Prague, 26 May 2026 – A new campaign to promote inbound and domestic tourism will present Prague as a city of literature, culture, and powerful stories. Under the main campaign slogan “Read Prague like a book”, Prague City Tourism aims to appeal to culturally minded visitors and strengthen Prague’s image as a UNESCO City of Literature. The campaign will also support communications around the Czech Republic’s role as guest of honour at this year’s Frankfurt Book Fair. The City of Prague has allocated CZK 22 million to fund this year’s campaign. A dedicated website has also been launched at prague.eu/readprague

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Prague unifies tourism brand to bring congress industry into the fold

14 May 2026, Prague – Prague is pulling its tourism presentation together under a single brand, with business travel now sitting alongside leisure tourism for the first time in a unified identity. The MICE segment (meetings, incentives, congresses, conferences, and professional events) is being fully brought in under the same umbrella. Prague City Tourism is delivering the rebranding of the Prague Convention Bureau and its first associated campaign, funded by the City of Prague to the tune of 2.9 million crowns, with further investment earmarked for the years ahead.

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Prague welcomes 1.7 million tourists in first quarter, with visitor numbers continuing to rise despite geopolitical headwinds

11 May 2026, Prague – Prague drew 1,660,515 domestic and international visitors in the first quarter of 2026, a modest year-on-year rise of around 5%, according to the latest data from the Czech Statistical Office (CZSO). This growth held firm despite disruption to air travel linked to the conflict in the Middle East, a picture corroborated by supplementary analyses of air traffic data and visitor spending patterns.

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