18 February 2026, Prague – Prague City Tourism presents a new Spiritual Prague landing page on the prague.eu website, presenting Prague as a city of spiritual stories, living traditions and places with an extraordinary atmosphere. This step is part of a long-term strategy to support so-called slow tourism, which aims to strengthen visitors' relationship to a destination and to support a more sustainable form of tourism. In addition, this travel format will relieve the exposed conservation area and direct the interest of tourists towards less visited parts of the metropolis. Spiritual Prague is available at prague.eu/prahaduchovni. “Prague’s spiritual heritage is diverse, ranging from Christian and Jewish monuments to mystical places and Prague legends. This new website offers comprehensive information, including themed walks, an overview of church services, and tips for places with a spiritual atmosphere. We are symbolically launching it on Ash Wednesday,” says Jana Adamcová, Vice Chairwoman of the Board of Directors of Prague City Tourism. “We expect the project to appeal both to visitors who come specifically for specific places and traditions, such as the Infant Jesus of Prague, the cathedral, monasteries and Jewish heritage, and to those who seek peace, contemplation and a deeper experience of the city outside the usual tourist routes.” she adds. The Spiritual Prague website offers an overview of the spiritual history of Prague. Here, visitors looking for Christian monuments will find stories of the male and female saints associated with the city, a list of churches and monasteries, and pilgrimage trails. A separate section is dedicated to Jewish monuments and to other mystical places. The site also includes the current programme of themed guided walks. Prague City Tourism is intentionally developing its offer for the spiritual clientèle, i.e. visitors with a deeper interest in local culture. Additionally, studies show that this type of traveller spends more nights in a destination. The project also follows on from last year’s memorandum with the St Ludmila Association, on the basis of which the prague.eu/poutni-cesty platform was created with a unique list of pilgrimage trails leading across Prague. At the tourist information centres in the Old Town Hall and at Prague Castle, pilgrims can purchase an Ultreia pilgrim’s passport, or a pilgrim’s card of the St Ludmila Association and obtain stamps. Prague City Tourism has also long supported the NAVALIS Midsummer Festival, which takes place annually on the Vltava River under the Charles Bridge. Pilgrimage tourism has long attracted visitors from countries with a strong spiritual tradition, such as Poland, Israel, Spain and Germany. Pilgrimage as a phenomenon Pilgrimage is a phenomenon with deep roots in European and world culture and represents one of the oldest forms of travel. As a form of slow tourism, it emphasises an authentic experience and respect for local values and has the potential to contribute to the sustainable development of a destination. At the same time, it naturally diverts travellers away from the congested historic centre to less visited parts of the metropolis. Pilgrimage tourism builds a better relationship with a place, which is subsequently reflected in more respectful behaviour towards the city and its residents. “Pilgrimage tourism is not exclusively a matter of faith. More and more people are seeking a path to personal growth, reflection and deeper meaning through pilgrimage tourism. Prague offers exceptional opportunities in this regard. At the same time, pilgrimage tourism is proving to be a sustainable form of travel that retains its spiritual and cultural significance even in a changing world,” explains Jana Adamcová, Vice Chairwoman of the Board of Directors of Prague City Tourism. A complete overview of Prague’s spiritual places and activities can be found on the prague.eu/prahaduchovni website.
