Prague, 7 November 2025 – According to the Czech Statistical Office, Prague welcomed 6,032,136 visitors between January and September this year, a year-on-year increase of 2%. The largest numbers of foreign guests came from Germany, the United States, and the United Kingdom, while domestic toutists have consistently accounted for around one fifth of all visitors in recent years. Tourist numbers from Asia are growing rapidly, fuelled by new direct flight connections. At the same time, new travel trends are emerging: visitors are increasingly seeking premium services and genuine, local experiences. “Prague’s priority isn’t quantity, but quality. We aim to protect the historic centre while inspiring visitors to explore other beautiful parts of the city. I’m delighted to see the steady rise in quality across our hotels and restaurants, which is reflected in higher visitor spending,” says Jiří Pospíšil, Prague’s deputy mayor responsible for culture and tourism. In the first nine months of the year, most foreign visitors came from Germany (730,931), the United States (371,492), and the United Kingdom (359,179). Arrivals from Asia also saw strong growth, reaching 720,276 visitors, up 12% year on year, driven largely by new direct flights. Among Asian markets, Israel (133,597) and South Korea (133,200) topped the list, with rising numbers also from Japan, Saudi Arabia, and the United Arab Emirates. Domestic travellers made up a steady fifth of the total, with 1,144,454 Czechs visiting the capital this year, most during the summer holidays. “Statistics show that Prague is attracting a more sophisticated and affluent audience – the very group our marketing campaigns are aimed at. Visitor habits are clearly evolving: more people are coming for outstanding food, cultural experiences, and major music or sporting events,” says František Cipro, chair of Prague City Tourism’s board, as he explains the latest Prague visitor figures. According to STR, which monitors trends in the hotel market, average occupancy in Prague’s hotels reached 75% in the first three quarters of the year. The average room rate rose by €3 year on year to more than €117 per night (around CZK 2,900), putting Prague close to the levels of Vienna and Budapest. As in the previous year, about two thirds of visitors stayed in four- and five-star hotels, confirming the city’s continued move towards higher-end tourism.
