8 August 2025 – According to the Czech Statistical Office, 3,780,133 people visited Prague in the first half of 2025, a modest 3% increase on the same period last year. The largest numbers of foreign visitors were from Germany (464,339; down 7% year on year), the United Kingdom (240,501; up 15%), and the United States (208,692; up 5%), with the number of tourists from Asia continuing to grow. New long-haul air connections to Prague are attracting affluent travellers seeking high-quality, luxury services. Czech visitors traditionally account for one fifth of the total. “The statistics show that Prague is succeeding in attracting a more sophisticated and affluent clientele, which is the target of Prague City Tourism’s marketing campaigns. I am also pleased that Prague remains popular with domestic visitors. The number of Czechs discovering their capital has consistently settled at one fifth of all visitors,” says Jiří Pospíšil, the deputy mayor responsible for culture and tourism. New long-haul air connections, such as from Toronto and Abu Dhabi, are making Prague more accessible to affluent travellers from further afield. “We are seeing growing interest among travellers in high-quality services, whether they’re after fine dining, culture, or accommodation. Data from the STR report, which tracks the hotel industry, points to several trends, one of which is a rise in capacity in the luxury segment.” explains František Cipro, Prague City Tourism’s board chairman. In the first half of 2025, Prague’s hotels recorded an average occupancy rate of almost 71%, about 2% higher than in the same period last year. The average room rate rose by €2 to just over €116 (around CZK 2,854). In June alone, average occupancy across the city’s hotels topped 82%. Luxury hotels posted an occupancy rate of 62% for the half-year, with an average price of about €224 (around CZK 5,511) per room per night, again up by roughly €2. The city’s luxury accommodation capacity grew by just under 13% year on year. Overall, the habits of people visiting Prague are changing. The historic city centre is still a big draw, but more and more visitors are coming for fine dining, to unwind in stylish hotel spas, or to enjoy prestigious music and sporting events. The trend is towards a richer mix of experiences. Germany, the UK, and the US remained Prague’s biggest source markets in the first half of the year. Large numbers also came from neighbouring Slovakia (182,787 visitors) and Poland (181,137), as well as from other European countries such as Italy (180,158), France (108,776), and Spain (98,204). Visitor numbers from Asia saw particularly strong growth, with 54,000 more Asian tourists than in the same period last year, an increase of almost 15%. The top three Asian markets were Israel (86,046 visitors, up 31% year on year), the Republic of Korea (77,669, up 4%), and China (60,243, up 27%). Tourist arrivals from Saudi Arabia and the United Arab Emirates have also risen sharply in recent months. Prague is responding to the modest rise in visitor numbers with an information and awareness campaign. “In June, alongside our outdoor campaign, we launched an online version of Enjoy Respect Prague, which includes a ten-point guide for tourists. In it, we ask visitors to treat the city with respect, and encourage them to explore parts of Prague beyond the well-trodden historic centre so they can discover other attractions,” adds František Cipro. He explains that the aim of this educational campaign is to foster a healthy, balanced relationship between international visitors and local residents.
