9 February 2026, Prague – Prague welcomed 8,271,962 visitors last year, according to the latest figures from the Czech Statistical Office. Dan Brown and the Christmas markets were among the key draws, while travellers are increasingly seeking out high-quality services. “Prague was among last year’s most popular Christmas destinations, as the latest figures show. I am delighted that our capital continues to attract visitors with its unique atmosphere. With that popularity comes responsibility, and we need to take a strategic approach to managing peak visitor numbers during the festive season in a sustainable way that allows people to experience the city while safeguarding the comfort of local residents,” says Tomáš Slabihoudek, the city councillor responsible for culture and tourism. According to the Czech Statistical Office, visitor numbers were up 3% year on year compared with 2024, with the largest numbers of international arrivals coming from Germany (981,817), followed by the United States (507,117) and the United Kingdom (500,645). Growth from Asian markets continued. Visitors from across Asia accounted for more than 12% of all arrivals to Prague last year, helped by the restoration of air connections in recent years. The largest group came from South Korea (185,654, +9% year on year), while Japanese tourism also rebounded (65,211 visitors, +22%). Arrivals from the Middle East increased as well, with 41,245 visitors from Saudi Arabia (+29%) and 31,162 from the United Arab Emirates (+32%) in 2025. Visitor numbers from Israel rose even more sharply, marking the strongest year-on-year growth of any nationality (206,816 visitors, +37%). Domestic travellers continue to account for roughly one fifth of all arrivals. Advent 2025 brought the year to a close on an exceptionally strong note. Hotel occupancy in December reached 86% – the highest level of the year – according to STR data tracking the hotel market. In 2025, the average price of accommodation in Prague was just under €123 (approx. CZK 2,989) per room per night, rising to around €170 (CZK 4,130) in the city centre. That put the capital slightly ahead of central Vienna and Budapest, and well above central Berlin and Warsaw. In the luxury segment, the average rate climbed to €241 (CZK 5,856), while in December a room in a top-tier hotel reached €314 (around CZK 7,630). According to experts, the figures confirm that Prague is no longer seen as a budget destination and is increasingly attracting more affluent travellers. “We are seeing strong demand for high-quality accommodation, cuisine, and experiences. Prague is flourishing in this respect, from Michelin and Gault & Millau recognition for its restaurants to an ever-expanding range of things to see and do. Guided walks in the footsteps of Dan Brown and his new novel The Secret of Secrets have proved particularly popular. Over the Christmas period, visitors flocked to the Advent markets, sought out quality spa experiences, and even laced up their skates at the ice rink on Wenceslas Square,” says František Cipro, chair of Prague City Tourism’s board of directors. Visitors stay in Prague for an average of 2.3 nights. In response to growing interest in exploring more of the city, Prague has launched an information and awareness campaign, Enjoy Respect Prague. “We have long worked to strike a balance between international visitors and local residents. Through our online and outdoor campaign, we highlight, in an engaging way, the importance of respecting night-time quiet hours, observing the ban on drinking alcohol in designated areas, and choosing more sustainable ways to explore the city,” adds Cipro. Prague City Tourism also aims to encourage visitors to venture beyond the traditional heritage zone in the city centre, helping over the long term to spread tourism more evenly across the capital.
