17 December, Prague – The Prague Visitor Pass is being used by an ever-growing number of tourists who come to the Czech capital. In 2025, it was purchased by more than 50,000 domestic and international visitors – a year-on-year increase of 20%. The pass is most frequently purchased by travellers from Germany, the United Kingdom, Italy, France, the United States, and Spain. Cardholders most often visit Prague Castle, the Old Town Hall, and the Jewish Quarter, but also use the pass to explore locations beyond the historic city centre. Half of all users opt for the digital version. “The Prague Visitor Pass has clearly become a sought-after product among incoming tourists and has firmly established its position on the market. The rising figures show that quality, breadth, and authenticity are exactly what visitors to Prague are looking for,” says František Cipro, chair of Prague City Tourism’s board of directors. He adds: “It is important to us that visitors take away the best possible experiences from Prague and return to the city. A coherent, high-quality offer in the form of the official city tourist pass plays an important role in that.” The most popular option is the 72-hour pass. Cardholders visit an average of eight attractions across Prague. Alongside the city’s best-known landmarks, visitors also venture beyond the centre, most commonly to Vyšehrad, Prague Zoo, the Prague Botanical Garden, and the National Technical Museum. This year, the Prague Visitor Pass proved particularly popular with visitors from Germany, the United Kingdom, Italy, France, the United States, and Spain. In 2025, it was expanded to include 16 new sights. Another new addition was the Rekola bike-sharing scheme, giving visitors a fresh way to experience the city. The Prague Visitor Pass now provides access to more than 100 attractions and experiences. ‘Next year, we plan to continue expanding the range on offer for visitors to Prague, with a particular focus on locations outside the most heavily visited parts of the historic centre. At the same time, our long-term objective is to maintain the high quality of all available services and to offer visitors even richer, more authentic experiences,’ concludes Michal Drobík, Prague City Tourism’s commercial director. Prague City Tourism, in partnership with Operátor ICT – which helped to develop the pass and is responsible for its technical operation – has been offering the Prague Visitor Pass to visitors for four years. The card also includes a mobile app. In addition to access to monuments and cultural attractions, it offers free public transport across Prague, official guided services, and airport transfers by public transport. More information about the Prague Visitor Pass is available at prague.eu
