prague city tourism

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Prague 1 and Prague City Tourism launch campaign to make city centre calmer and safer

Prague, 17 September 2025 – The borough of Prague 1, together with Prague City Tourism, is rolling out a new awareness campaign featuring advisory leaflets aimed primarily at visitors to the capital. The goal is to improve daily life for local people while keeping the historical centre’s atmosphere enjoyable for everyone, whether they call Prague home or are here as guests.

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Prague launches “City of Secrets” campaign inspired by Dan Brown’s new novel

Prague, 9 September 2025 – Prague City Tourism is marking the release of Dan Brown’s The Secret of Secrets with a long-term campaign that includes themed guided walks, a special souvenir collection, and a digital marketing drive. The exclusive “Dan Brown’s Prague” walks, created for Czech and international visitors, begin this Friday and take in sites such as the Clementinum, the Old-New Synagogue, Folimanka Park, and the Crucifix Bastion – all featured in the book.

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Prague reports almost 3.8 million visitors in the first half of 2025

8 August 2025 – According to the Czech Statistical Office, 3,780,133 people visited Prague in the first half of 2025, a modest 3% increase on the same period last year. The largest numbers of foreign visitors were from Germany (464,339; down 7% year on year), the United Kingdom (240,501; up 15%), and the United States (208,692; up 5%), with the number of tourists from Asia continuing to grow. New long-haul air connections to Prague are attracting affluent travellers seeking high-quality, luxury services. Czech visitors traditionally account for one fifth of the total.

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